Market research and competitor analysis
Size demand, analyse competitors and understand the target customer.
The business problem we address.
More information does not automatically improve a decision. We define what needs to be known, combine credible sources, test assumptions and explain the commercial implications.
Discuss your situation- 01A defensible market view
- 02Clear competitor positioning
- 03Sharper customer and segment choices
- 04Known gaps and uncertainties
- Market definition and sizing ranges
- Competitor landscape
- Customer and segment research
- Pricing and proposition signals
- Decision-focused findings
Four stages with clear outputs.
Question
Define the decision the research must support.
Source
Build an evidence plan across reliable primary and secondary sources.
Test
Challenge market, customer and competitor assumptions.
Interpret
Connect the evidence to choices and risk.
Scope, fit and ways of working.
Can you guarantee an exact market size?
Not where the underlying market is poorly defined or data is limited. We state definitions, sources, assumptions and sensible ranges so the estimate can be evaluated.
Do you carry out primary research?
Where it is useful and proportionate, yes. The research design depends on the decision, audience access, timeframe and evidence already available.
Guides related to this service.
Before entering the UK: seven questions to answer
Seven commercial questions that should be answered before a business commits to UK expansion.
UK market entry research: evidence for the decision
A practical UK market-entry research framework covering market structure, customer evidence, competitors, economics and remaining uncertainty.
A feasibility study should make the decision easier, not longer
The commercial, operational and financial tests a useful feasibility study should complete before a business commits resources.
Other areas that may be relevant.
Feasibility studies
Independent feasibility study consulting for UK and international ventures, investments, locations, offers and market-entry decisions.
UK market entry
UK market entry consulting for international businesses assessing, planning or correcting expansion into the United Kingdom.
Business strategy
Independent strategy support for leadership teams that need a clear set of priorities, a credible plan and a practical basis for decisions.
Discuss your business question.
Tell us the outcome you need, the context we should understand and the timescale you are working to.
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